Google’s New Layout: Death to Free Marketing?

By now you’ve probably heard about Google’s new layout. In case you haven’t, Google recently cut all of the text ads from the right sidebar of search results and is exclusively showing them above and below organic results. The only ads showing on the right side...
The Power of Ad Extensions!

The Power of Ad Extensions!

Google AdWords ad extensions are created and utilized to give the consumer a better experience with your brand or product in the search results. Per usual, Google has done a great job at figuring out the reasons consumers go to websites and has added avenues for...

INSTA-SEPTEMBER: See Our Campaign Successes

Social Successes – All About the Gram (Instagram) A picture is worth a thousand words, or maybe even a thousand likes. Instagram is an ideal social channel for beautiful imagery that embodies your brand or business. It’s a personal favorite at FSC, and...

Google Analytics for Hotel Website & Marketing Performance

There are many ways that a hotelier can measure the performance of their website and marketing efforts, but very few are as effective as Google Analytics… and it’s free. With a little bit of developer time and possibly an email or two to the company that handles your...

You Know About SEO, But What is SEM?

One of the most annoying things about online marketing is the acronyms.  SEM, SEO, PPC, DSPs, GA, and CPC are just a few.  Sometimes, I wonder if the industry does it because they want to make online marketing more confusing to the consumer. Well today, I want to give...