by FSC Interactive | Mar 20, 2023
Meta has made continuous adjustments to the targeting options available on Facebook. In January 2022, Facebook removed some targeting options for advertisers, including sexual orientation (e.g., “same-sex marriage” and “LGBT culture”). If you are trying to reach an...
by FSC Interactive | Jun 8, 2020
MYTH #3: Email marketing is no longer effective because people get so much of it. We get it. Nearly everyone can relate to this myth. But people don’t hate email. They just don’t want more junk mail. Email marketing is more than just pushing your brand to inboxes....
by FSC Interactive | Jun 8, 2020
MYTH #1: Post regularly to Facebook, Instagram, and Twitter and your followers will see it. It’s the best way to stay top of mind. If there’s one universal aim of social media, it’s all about sharing content. With over 3.8 billion users actively engaging with these...
by FSC Interactive | Jun 8, 2020
MYTH #4: No one clicks on Google Search Ads. Everyone scrolls past them to the organic results. You may think so. But are you sure you know the difference? Research shows that 50% of users can’t tell the difference between a sponsored ad and an organic search result...
by FSC Interactive | Jun 8, 2020
Digital marketing has grown rapidly in the past few years. Platforms have expanded, tools and tactics have evolved, and the ability to put your message where it counts has never been more achievable. But despite all this, there are persistent myths in the marketing...
by FSC Interactive | Jun 8, 2020
MYTH #2: Use repetitive keywords on your website and create as many blogs and content pieces as you can so that you will show up in Google’s search results. Just a few years ago, Google loved keyword-packed marketing websites. But their algorithm has grown since then...
