GA4 Auto-Migrated Audiences: How To Check and Rebuild

GA4 Auto-Migrated Audiences: How To Check and Rebuild

Auto-Migrated GA4 Audiences? You Might Want To Check on Those… July marks the official launch of GA4 and the sunset of Universal Analytics. In an effort to ease the transition for marketers and website owners, Google has offered various auto-migration tools. However,...
GA4 Thresholding Solutions for Smaller Websites

GA4 Thresholding Solutions for Smaller Websites

With the implementation of GA4 come new challenges in gathering accurate insights and driving informed decision-making. Data accuracy and completeness are crucial for pulling valuable insights out of data; unfortunately, for low-traffic websites, GA4 has introduced...
Is Google’s Performance Max Right for Your Business?

Is Google’s Performance Max Right for Your Business?

What is Performance Max? Performance Max is a relatively new ad format that allows users to create ads that use machine learning to automatically optimize for performance across Google’s advertising channels including search, display, YouTube, and more. Some of the...