by FSC Interactive | May 30, 2024
As a business owner, even with our own digital marketing, we often wonder: Is it working? Is it worth the investment? How do I know? If you are spending money on digital marketing, your agency or marketing professionals will discuss impressions (eyeballs on your ads),...
by FSC Interactive | Apr 25, 2024
*We interpreted the Google Help articles so you don’t have to: a guide to Google Ads creative assets. Importance of Effective Creative in Google Ads In the fast-paced world of digital advertising, crafting impactful, visually appealing, and structurally...
by FSC Interactive | Jul 25, 2023
Auto-Migrated GA4 Audiences? You Might Want To Check on Those… July marks the official launch of GA4 and the sunset of Universal Analytics. In an effort to ease the transition for marketers and website owners, Google has offered various auto-migration tools. However,...
by FSC Interactive | Jun 28, 2023
With the implementation of GA4 come new challenges in gathering accurate insights and driving informed decision-making. Data accuracy and completeness are crucial for pulling valuable insights out of data; unfortunately, for low-traffic websites, GA4 has introduced...
by FSC Interactive | Jun 7, 2023
We’re just a few weeks from the deadline when Universal Analytics will cease to collect data, and we will fully transition to Google Analytics 4. It is crucial that you start familiarizing yourself with GA4, exploring its interface and the various reports it...
