Remote Work Is How We Work

Remote Work Is How We Work

When I was first hired at FSC Interactive, in 2014, I was beyond excited.  Everything I had read and heard up to that point was that FSC Interactive was a great place to work and they ran exceptional campaigns. Today, as I wrap up my 10th year at FSC, I still love...
The Problem with Digital Marketing

The Problem with Digital Marketing

As a business owner, even with our own digital marketing, we often wonder: Is it working? Is it worth the investment? How do I know? If you are spending money on digital marketing, your agency or marketing professionals will discuss impressions (eyeballs on your ads),...
GA4 Auto-Migrated Audiences: How To Check and Rebuild

GA4 Auto-Migrated Audiences: How To Check and Rebuild

Auto-Migrated GA4 Audiences? You Might Want To Check on Those… July marks the official launch of GA4 and the sunset of Universal Analytics. In an effort to ease the transition for marketers and website owners, Google has offered various auto-migration tools. However,...
GA4 Thresholding Solutions for Smaller Websites

GA4 Thresholding Solutions for Smaller Websites

With the implementation of GA4 come new challenges in gathering accurate insights and driving informed decision-making. Data accuracy and completeness are crucial for pulling valuable insights out of data; unfortunately, for low-traffic websites, GA4 has introduced...