by FSC Interactive | Jun 7, 2023 | Reporting and Analytics
We’re just a few weeks from the deadline when Universal Analytics will cease to collect data, and we will fully transition to Google Analytics 4. It is crucial that you start familiarizing yourself with GA4, exploring its interface and the various reports it...
by FSC Interactive | May 22, 2023 | Uncategorized
5 Key Differences Every Marketing Account Executive Needs To Understand About GA4 We all know it’s coming. In its benevolent overlordship, Google has decided to phase out Universal Analytics in favor of a new and improved platform, GA4. But we don’t like change! We...
by FSC Interactive | Mar 28, 2023 | Paid Search Marketing (SEM/PPC), Uncategorized
What is Performance Max? Performance Max is a relatively new ad format that allows users to create ads that use machine learning to automatically optimize for performance across Google’s advertising channels including search, display, YouTube, and more. Some of the...
by FSC Interactive | Mar 20, 2023 | Facebook, Featured, News & Trends
Meta has made continuous adjustments to the targeting options available on Facebook. In January 2022, Facebook removed some targeting options for advertisers, including sexual orientation (e.g., “same-sex marriage” and “LGBT culture”). If you are trying to reach an...
by FSC Interactive | Jan 17, 2023 | Uncategorized
If you received an email from Google in the past few weeks that left you confused and concerned, you aren’t alone. On January 4th, Google sent an email alerting advertisers of a change to the remove redundant keywords recommendation and announced that starting January...
