by FSC Interactive | Mar 28, 2023
What is Performance Max? Performance Max is a relatively new ad format that allows users to create ads that use machine learning to automatically optimize for performance across Google’s advertising channels including search, display, YouTube, and more. Some of the...
by FSC Interactive | Jan 12, 2020
As the new year and new decade approaches, is your business ready to tackle the ever-changing needs and desires of your clients and customers? Be sure to start the new year off right with a 2020 digital marketing strategy that takes into account the changing face of...
by FSC Interactive | Apr 18, 2019
In 2017, we began working with the University of Missouri-Kansas City (UMKC) to increase the number of applications to their School of Nursing & Health Studies. Last year, we expanded our work with them to include a campaign to drive enrollments in their business...
by FSC Interactive | Jul 3, 2017
We all know that people don’t pay attention to ads anymore. Or do they? According to the speakers at Google Marketing Next 2017, 91% of consumers that see a relevant ad will consider buying a product from the ad’s brand. That’s huge. And it means as search...
by FSC Interactive | Oct 26, 2016
Recently I was given the amazing opportunity to attend Pubcon in Las Vegas. At Pubcon, I was overwhelmed with knowledge, tricks and industry advances that I wouldn’t have learned anywhere else. Most importantly, I was given the tools to succeed in this upcoming...
