by FSC Interactive | Mar 28, 2023 | Paid Search Marketing (SEM/PPC), Uncategorized
What is Performance Max? Performance Max is a relatively new ad format that allows users to create ads that use machine learning to automatically optimize for performance across Google’s advertising channels including search, display, YouTube, and more. Some of the... 
by FSC Interactive | Jan 12, 2020 | Facebook, Instagram, News & Trends, Paid Search Marketing (SEM/PPC), Search Engine Optimization (SEO), Social Media
As the new year and new decade approaches, is your business ready to tackle the ever-changing needs and desires of your clients and customers? Be sure to start the new year off right with a 2020 digital marketing strategy that takes into account the changing face of... 
by FSC Interactive | Apr 18, 2019 | Case Studies, Facebook, Paid Search Marketing (SEM/PPC)
In 2017, we began working with the University of Missouri-Kansas City (UMKC) to increase the number of applications to their School of Nursing & Health Studies. Last year, we expanded our work with them to include a campaign to drive enrollments in their business... 
by FSC Interactive | Jul 3, 2017 | Featured, News & Trends, Paid Search Marketing (SEM/PPC)
We all know that people don’t pay attention to ads anymore. Or do they? According to the speakers at Google Marketing Next 2017, 91% of consumers that see a relevant ad will consider buying a product from the ad’s brand. That’s huge. And it means as search... 
by FSC Interactive | Oct 26, 2016 | Featured, News & Trends, Paid Search Marketing (SEM/PPC), Search Engine Optimization (SEO)
Recently I was given the amazing opportunity to attend Pubcon in Las Vegas. At Pubcon, I was overwhelmed with knowledge, tricks and industry advances that I wouldn’t have learned anywhere else. Most importantly, I was given the tools to succeed in this upcoming... 
by tallie | Oct 24, 2016 | Paid Search Marketing (SEM/PPC)
We often hear about the ghoulish tactics marketers use to enhance SEO (Search Engine Optimization). We rarely hear about witchy tactics used in paid search marketing or Google AdWords. The reason? In a pay to play environment, Google and Bing are able to heavily... 