We often hear about the ghoulish tactics marketers use to enhance SEO (Search Engine Optimization). We rarely hear about witchy tactics used in paid search marketing or Google AdWords. The reason? In a pay to play environment, Google and Bing are able to heavily...
Google AdWords ad extensions are created and utilized to give the consumer a better experience with your brand or product in the search results. Per usual, Google has done a great job at figuring out the reasons consumers go to websites and has added avenues for...
One of the most annoying things about online marketing is the acronyms. SEM, SEO, PPC, DSPs, GA, and CPC are just a few. Sometimes, I wonder if the industry does it because they want to make online marketing more confusing to the consumer. Well today, I want to give...
Responsive design is the marketing buzzword of the century. Everyone wants it, but what exactly does it do? To put it simply, responsive design is laying out a website so that it resizes to fit the size of your screen. It can get a bit more complex with sections of...
When starting a new design project, it is important to lay out a goal from the beginning. That goal allows for a linear process: it defines your objectives and aids in researching, allowing you to pull together related concepts. An important thing to note when...
