Recently Google has announced a new change, to essentially remove the Pay Per Click (PPC) Managers ability to bid on an exact match keyword in Google AdWords. Given I’ve had skin in the Search game for a decade, you’d think I’d be used to Google...
SMX (Search Marketing Expo) Advanced was one of the best conferences I’ve ever attended. Although I attended some great SEO sessions at the conference, today I’m going to review my favorite topics from the Paid Search Track. Creating Paid Search Ads In Google Creating...
As development tasks that were once complex become more simplistic and accessible, there arises new technologies and practices that advance the ever growing technology market. While this is beneficial in the end, the challenge hits developers to learn and implement...
