by FSC Interactive | Jun 28, 2023
With the implementation of GA4 come new challenges in gathering accurate insights and driving informed decision-making. Data accuracy and completeness are crucial for pulling valuable insights out of data; unfortunately, for low-traffic websites, GA4 has introduced...
by FSC Interactive | May 22, 2023
5 Key Differences Every Marketing Account Executive Needs To Understand About GA4 We all know it’s coming. In its benevolent overlordship, Google has decided to phase out Universal Analytics in favor of a new and improved platform, GA4. But we don’t like change! We...
by FSC Interactive | Mar 28, 2023
What is Performance Max? Performance Max is a relatively new ad format that allows users to create ads that use machine learning to automatically optimize for performance across Google’s advertising channels including search, display, YouTube, and more. Some of the...
by FSC Interactive | Jan 17, 2023
If you received an email from Google in the past few weeks that left you confused and concerned, you aren’t alone. On January 4th, Google sent an email alerting advertisers of a change to the remove redundant keywords recommendation and announced that starting January...
by FSC Interactive | Jun 8, 2020
MYTH #1: Post regularly to Facebook, Instagram, and Twitter and your followers will see it. It’s the best way to stay top of mind. If there’s one universal aim of social media, it’s all about sharing content. With over 3.8 billion users actively engaging with these...
by FSC Interactive | May 24, 2019
You already know that the best way to reach your target customer is to find them online. But did you know there are over five billion internet users globally? You need a thoughtful digital marketing strategy to reach your ideal customers online. With so many new...
