by FSC Interactive | May 30, 2024
As a business owner, even with our own digital marketing, we often wonder: Is it working? Is it worth the investment? How do I know? If you are spending money on digital marketing, your agency or marketing professionals will discuss impressions (eyeballs on your ads),...
by FSC Interactive | Apr 25, 2024
*We interpreted the Google Help articles so you don’t have to: a guide to Google Ads creative assets. Importance of Effective Creative in Google Ads In the fast-paced world of digital advertising, crafting impactful, visually appealing, and structurally...
by FSC Interactive | Jun 28, 2023
With the implementation of GA4 come new challenges in gathering accurate insights and driving informed decision-making. Data accuracy and completeness are crucial for pulling valuable insights out of data; unfortunately, for low-traffic websites, GA4 has introduced...
by FSC Interactive | May 22, 2023
5 Key Differences Every Marketing Account Executive Needs To Understand About GA4 We all know it’s coming. In its benevolent overlordship, Google has decided to phase out Universal Analytics in favor of a new and improved platform, GA4. But we don’t like change! We...
by FSC Interactive | Mar 28, 2023
What is Performance Max? Performance Max is a relatively new ad format that allows users to create ads that use machine learning to automatically optimize for performance across Google’s advertising channels including search, display, YouTube, and more. Some of the...
by FSC Interactive | Jan 17, 2023
If you received an email from Google in the past few weeks that left you confused and concerned, you aren’t alone. On January 4th, Google sent an email alerting advertisers of a change to the remove redundant keywords recommendation and announced that starting January...
