PAID SEARCH ADVERTISING
When just showing up isn’t enough.
![PaidSearch](https://fscinteractive.com/wp-content/uploads/2024/04/PaidSearch.png)
Text ads crafted for Paramount Property Analysts and placed on the Google Search Network.
OUR PROVEN PROCESS
![](https://fscinteractive.com/wp-content/uploads/2024/03/FSC_Icon_Search_Comp-Analysis.png)
Competitive Analysis
We start by analyzing the competitive landscape for your industry, reviewing average cost-per-click, click-through rates and competitors’ bidding on keywords in your market. We also evaluate your current advertising methods.
![Arrow](https://fscinteractive.com/wp-content/uploads/2024/01/Arrow-1.png)
![](https://fscinteractive.com/wp-content/uploads/2024/03/FSC_Icon_AccountLaunch.png)
Campaign Creation
After our initial research phase, we create an estimated budget based on your optimal traffic and conversion rate. Then, we develop and implement a paid search & SEO strategy using a mix of broad, phrase and exact match keywords to generate the most clicks possible for the lowest cost.
![Arrow](https://fscinteractive.com/wp-content/uploads/2024/01/Arrow-1.png)
![](https://fscinteractive.com/wp-content/uploads/2024/03/FSC_Icon_Search_Test-Optimize.png)
Testing and Optimization
We test at every level. We start by testing three ads for every keyword. We test various calls to action for the best click-through rate. Lastly, we optimize the language and layout of your landing page to achieve the best score possible while maintaining the lowest cost-per-click.