Paid Search Advertising

When just showing up isn’t enough.

41% of clicks go to the top 3 paid ads in search results (Wordstream).  Additionally, 46% of people can’t identify paid ads on the search results page (Wordstream). Are you one of the top three ads consumers are clicking on?
FSC Interactive uses keyword research, A/B ad testing and daily optimizations to increase qualified website traffic that leads to increased conversions and increased revenue.  We specialize in creating a healthy return on our client’s investment ensuring the results are profitable and valuable while meeting our clients growth goals.
Let us help you dominate Google, Yahoo and Bing’s search results, using both SEO and paid search. 

Our Expertise:

  • Bid Optimization
  • Ongoing A/B Advertising Testing
  • Conversion Optimization
  • Remarketing Search List Advertising
  • In-depth Tracking 

Competitive Analysis

We start by analyzing the competitive landscape for your industry, reviewing average cost per clicks, click through rates and competitors bidding on keywords in your vertical.  We look at what ads are getting the most clicks and what keywords are spending the most money in your market and industry.

Campaign Creation

To create an effective and efficient campaign, we start with in-depth keyword research, gauging search volume and average cost per click.  We then create an estimated budget based on your needed traffic and conversion rate.  We use a mix of broad, phrase and exact match to garner as many clicks for the lowest cost possible.

Testing and Optimization

We test at every level.  We start by testing three ads for every keyword.  We test the calls to action for the best click through rate. Lastly, we test language and layout of the landing page with the end goal of obtaining the best quality score possible to get the lowest cost per click.

Clients Include

Clients Include