Paid Search Advertising
When just showing up isn’t enough
We start by analyzing the competitive landscape for your industry, reviewing average cost-per-click, click-through rates and competitors’ bidding on keywords in your market. We also evaluate your current advertising methods.
After our initial research phase, we create an estimated budget based on your optimal traffic and conversion rate. Then, we develop and implement a paid search & SEO strategy using a mix of broad, phrase and exact match keywords to generate the most clicks possible for the lowest cost.
Testing and Optimization
We test at every level. We start by testing three ads for every keyword. We test various calls to action for the best click-through rate. Lastly, we optimize the language and layout of your landing page to achieve the best score possible while also maintaining the lowest cost-per-click.