Paid Search Advertising
When just showing up isn’t enough.
We start by analyzing the competitive landscape for your industry, reviewing average cost per clicks, click through rates and competitors bidding on keywords in your vertical. We look at what ads are getting the most clicks and what keywords are spending the most money in your market and industry.
To create an effective and efficient campaign, we start with in-depth keyword research, gauging search volume and average cost per click. We then create an estimated budget based on your needed traffic and conversion rate. We use a mix of broad, phrase and exact match to garner as many clicks for the lowest cost possible.
Testing and Optimization
We test at every level. We start by testing three ads for every keyword. We test the calls to action for the best click through rate. Lastly, we test language and layout of the landing page with the end goal of obtaining the best quality score possible to get the lowest cost per click.