Paid Search Advertising

When just showing up isn’t enough

41% of clicks go to the top 3 paid ads in search results (Wordstream). Is one of them yours?
FSC Interactive uses keyword research, A/B ad testing and daily optimizations to reach qualified website traffic, increasing conversions and revenue. We specialize in generating a healthy return on our clients’ investments, ensuring the results are profitable, valuable, and meet clients’ growth goals. We use SEO and paid search to help clients dominate Google, Yahoo and Bing’s search results

Our Expertise:

  • Bid Optimization
  • Ongoing A/B Advertising Testing
  • Conversion Optimization
  • Remarketing Search List Advertising
  • In-Depth Tracking 

Competitive Analysis

We start by analyzing the competitive landscape for your industry, reviewing average cost-per-click, click-through rates and competitors’ bidding on keywords in your market. We also evaluate your current advertising methods.

Campaign Creation

After our initial research phase, we create an estimated budget based on your optimal traffic and conversion rate. Then, we develop and implement a paid search & SEO strategy using a mix of broad, phrase and exact match keywords to generate the most clicks possible for the lowest cost.

Testing and Optimization

We test at every level. We start by testing three ads for every keyword. We test various calls to action for the best click-through rate. Lastly, we optimize the language and layout of your landing page to achieve the best score possible while also maintaining the lowest cost-per-click.

Clients Include

Clients Include