EMAIL MARKETING

Connecting marketers with their ideal customers for deeper interaction.

For every $1 spent on email marketing $44 is made in return, according to a study by Campaign Monitor. Are you capturing enough business from your current customer base? Are you doing all you can to attract new subscribers?
 
FSC helps you formulate and execute a smart email marketing campaign to reach your business goals. Whether you’re seeking online conversions or lead generation, we help you increase your total customer lifetime value. 
We have expertise with all of the major email platforms including: MailChimp, Constant Contact, Z-Direct, Campaign Monitor, ConvertKit, Vertical Response, and Hubspot.

Our Expertise:

  • List segmentation
  • Personalized audience campaigns
  • Behavior-driven automation
  • Activation email sequencing
  • Mobile optimization

When the historic Hotel Monteleone aimed to increase bookings after an unusually slow summer, FSC executed a Black Friday email marketing campaign. With four emails sent over the span of 9 days, the campaign produced over $230k in revenue.

OUR PROVEN PROCESS

EMAIL ACCOUNT LAUNCH

Our content specialists work through an intensive research and strategy phase to learn more about your company and best practices from the competition. We use this information to develop a comprehensive editorial strategy.

List Segmentation

Your list is your most valuable asset. FSC develops a strategy to engage your current audience by segmenting them into
interest-based lists. We use these lists for customized communication to meet their individual needs.

Content Creation

Based on your editorial calendar, FSC develops weekly or monthly email content for your business. Our content specialists use copywriting and graphic design to promote your business authentically and target your consumers.