Display Advertising

Building strategies beyond just running banner ads.

Display advertising is a cost-effective, important touch point for every campaign.  Using demographic and interest targeting, display advertising extends the reach and visibility of our clients brands to ensure a large enough pool to create real and meaningful revenue growth.
We utilize rich media and video to advertise our clients, increasing brand awareness, across the Google Display Network and YouTube.  No matter who you need to target online, we use interest and demographic targeting to get the perfect message about your brand in front of your ideal customer.

Our Expertise:

  • Placement Optimization
  • Dynamic Remarketing
  • Program Specific Remarketing
  • Frequency Management
  • In-Market Targeting

Dynamic Creative

Display allows for extremely specific and targeted messaging and creative, depending on where the consumer is in their journey from first learning about your brand to remarketing to someone who has shown interest but hasn’t converted.  We create different messaging for each stage in the journey to ensure we are giving the most relevant information to each consumer.

Audience Targeting

Display advertising has ample targeting opportunities and FSC Interactive uses every option available when building out targeting for our campaigns.  We start with demographic targeting where applicable for our clients.  Then we layer on interest targeting based on client approved persona’s.  Last we look at in-market targeting to round out the audience that will be served a particular message.

Bid Strategy

Through historic data and testing, we develop bid strategies based on the expected conversion rate and cost per conversion of the specific KPI and display objective at hand. As an example, bidding at a low cost per acquisition for an In-market campaign vs. bidding for viewable impressions in a topics campaign.