Building strategies beyond just running banner ads.
Display allows for extremely specific and targeted messaging and creative, depending on where the consumer is in their journey from first learning about your brand to remarketing to someone who has shown interest but hasn’t converted. We create different messaging for each stage in the journey to ensure we are giving the most relevant information to each consumer.
Display advertising has ample targeting opportunities and FSC Interactive uses every option available when building out targeting for our campaigns. We start with demographic targeting where applicable for our clients. Then we layer on interest targeting based on client approved persona’s. Last we look at in-market targeting to round out the audience that will be served a particular message.
Through historic data and testing, we develop bid strategies based on the expected conversion rate and cost per conversion of the specific KPI and display objective at hand. As an example, bidding at a low cost per acquisition for an In-market campaign vs. bidding for viewable impressions in a topics campaign.