Building strategies beyond just running banner ads
We research your market’s landscape and develop detailed audience personas that inform your brand’s messaging strategy. Then, we create varied and extremely specific messaging, showing the most relevant ads to consumers based on their current position within the marketing funnel.
We start with demographic targeting where it’s appropriate for your business. Then, we begin interest targeting based on our digital strategists’ thoroughly researched consumer personas. Last, we use in-market targeting to round out the audience that is served your message.
After evaluating available data and testing, we develop bid strategies based on expected conversion rates and cost-per-conversion in order to achieve your campaign objective at the lowest possible cost.