by FSC Interactive | Mar 20, 2023 | Facebook, Featured, News & Trends
Meta has made continuous adjustments to the targeting options available on Facebook. In January 2022, Facebook removed some targeting options for advertisers, including sexual orientation (e.g., “same-sex marriage” and “LGBT culture”). If you are trying to reach an... 
by FSC Interactive | Jan 17, 2023 | Uncategorized
If you received an email from Google in the past few weeks that left you confused and concerned, you aren’t alone. On January 4th, Google sent an email alerting advertisers of a change to the remove redundant keywords recommendation and announced that starting January... 
by FSC Interactive | Aug 24, 2021 | Facebook, Instagram, News & Trends, Social Media, Twitter
Social media is not a one-size-fits-all format. Each channel has a unique audience and calls for a specific tone for brands to take when interacting with users. And when it comes to copywriting, it’s especially important to keep each channel’s purpose in mind. Users... 
by FSC Interactive | Apr 20, 2021 | Instagram, News & Trends
Instagram reels was dubbed “the future of video” when the platform rolled out the new creative feature around the world in August 2020. From the beginnings of video on social with Youtube in 2005, to Vine in 2012, then to Periscope in 2015 and, now the world... 
by FSC Interactive | Jun 8, 2020 | Featured, News & Trends
MYTH #3: Email marketing is no longer effective because people get so much of it. We get it. Nearly everyone can relate to this myth. But people don’t hate email. They just don’t want more junk mail. Email marketing is more than just pushing your brand to inboxes.... 
by FSC Interactive | Jun 8, 2020 | Featured, News & Trends, Uncategorized
MYTH #1: Post regularly to Facebook, Instagram, and Twitter and your followers will see it. It’s the best way to stay top of mind. If there’s one universal aim of social media, it’s all about sharing content. With over 3.8 billion users actively engaging with these... 
by FSC Interactive | Jun 8, 2020 | Featured, News & Trends
MYTH #4: No one clicks on Google Search Ads. Everyone scrolls past them to the organic results. You may think so. But are you sure you know the difference? Research shows that 50% of users can’t tell the difference between a sponsored ad and an organic search result... 
by FSC Interactive | Jun 8, 2020 | Featured, News & Trends
Digital marketing has grown rapidly in the past few years. Platforms have expanded, tools and tactics have evolved, and the ability to put your message where it counts has never been more achievable. But despite all this, there are persistent myths in the marketing... 
by FSC Interactive | Jun 8, 2020 | Featured, News & Trends
MYTH #2: Use repetitive keywords on your website and create as many blogs and content pieces as you can so that you will show up in Google’s search results. Just a few years ago, Google loved keyword-packed marketing websites. But their algorithm has grown since then... 
by FSC Interactive | Jun 8, 2020 | Featured, News & Trends
MYTH #5: As more marketing platforms and channels are created, you have to use them all to be successful. With so many digital marketing platforms available, it’s tempting to try and build your brand everywhere, all at once. But it’s not a requirement for success, and... 