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Guide to Creative Asset Best Practices On Google (PMax + Display)
*We interpreted the Google Help articles so you don’t have to: a guide to Google Ads creative assets. Importance of Effective Creative in Google Ads In the fast-paced world of digital advertising, crafting impactful, visually appealing, and structurally...
GA4 Auto-Migrated Audiences: How To Check and Rebuild
Auto-Migrated GA4 Audiences? You Might Want To Check on Those… July marks the official launch of GA4 and the sunset of Universal Analytics. In an effort to ease the transition for marketers and website owners, Google has offered various auto-migration tools. However,...
GA4 Thresholding Solutions for Smaller Websites
With the implementation of GA4 come new challenges in gathering accurate insights and driving informed decision-making. Data accuracy and completeness are crucial for pulling valuable insights out of data; unfortunately, for low-traffic websites, GA4 has introduced...
4 Commonly Used UA Reports and How to Find or Recreate Them in GA4
We're just a few weeks from the deadline when Universal Analytics will cease to collect data, and we will fully transition to Google Analytics 4. It is crucial that you start familiarizing yourself with GA4, exploring its interface and the various reports it offers....
5 Key Differences Between GA4 and Universal Analytics That Every AE Should Know
This blog post highlights five key differences between Google Analytics 4 (GA4) and Universal Analytics (UA) that marketing Account Executives (AEs) need to understand.
Is Google’s Performance Max Right for Your Business?
What is Performance Max? Performance Max is a relatively new ad format that allows users to create ads that use machine learning to automatically optimize for performance across Google’s advertising channels including search, display, YouTube, and more. Some of the...
Reaching an LGBT Target Audience with Facebook Ads
Reaching highly targeted communities is easy with Facebook ads. Learn how to reach the LGBT community on Facebook in 3 quick steps.
Auto Applied Recommendations (ARRs): Navigating Google’s Latest Changes
If you received an email from Google in the past few weeks that left you confused and concerned, you aren’t alone. On January 4th, Google sent an email alerting advertisers of a change to the remove redundant keywords recommendation and announced that starting January...
Writing for Facebook, Instagram, and Twitter – The Golden Rule for Each Social Media Platform
Social media is not a one-size-fits-all format. Each channel has a unique audience and calls for a specific tone for brands to take when interacting with users. And when it comes to copywriting, it’s especially important to keep each channel’s purpose in mind. Users...
The REEL World 2021
Instagram reels was dubbed “the future of video” when the platform rolled out the new creative feature around the world in August 2020. From the beginnings of video on social with Youtube in 2005, to Vine in 2012, then to Periscope in 2015 and, now the world...
The Golden Rule: Email Marketing in 2020
MYTH #3: Email marketing is no longer effective because people get so much of it. We get it. Nearly everyone can relate to this myth. But people don’t hate email. They just don’t want more junk mail. Email marketing is more than just pushing your brand to inboxes....
Less is More: Social Media Marketing in 2020
MYTH #1: Post regularly to Facebook, Instagram, and Twitter and your followers will see it. It’s the best way to stay top of mind. If there’s one universal aim of social media, it’s all about sharing content. With over 3.8 billion users actively engaging with these...