Remote Work Is How We Work

Remote Work Is How We Work

When I was first hired at FSC Interactive, in 2014, I was beyond excited.  Everything I had read and heard up to that point was that FSC Interactive was a great place to work and they ran exceptional campaigns. Today, as I wrap up my 10th year at FSC, I still love...
Reaching an LGBT Target Audience with Facebook Ads

Reaching an LGBT Target Audience with Facebook Ads

Meta has made continuous adjustments to the targeting options available on Facebook. In January 2022, Facebook removed some targeting options for advertisers, including sexual orientation (e.g., “same-sex marriage” and “LGBT culture”). If you are trying to reach an...
The REEL World 2021

The REEL World 2021

  Instagram reels was dubbed “the future of video” when the platform rolled out the new creative feature around the world in August 2020. From the  beginnings of video on social with Youtube in 2005, to Vine in 2012, then to Periscope in 2015 and, now the world...
The Golden Rule: Email Marketing in 2020

The Golden Rule: Email Marketing in 2020

MYTH #3: Email marketing is no longer effective because people get so much of it. We get it. Nearly everyone can relate to this myth. But people don’t hate email. They just don’t want more junk mail. Email marketing is more than just pushing your brand to inboxes....
Less is More: Social Media Marketing in 2020

Less is More: Social Media Marketing in 2020

MYTH #1: Post regularly to Facebook, Instagram, and Twitter and your followers will see it. It’s the best way to stay top of mind. If there’s one universal aim of social media, it’s all about sharing content. With over 3.8 billion users actively engaging with these...