by FSC Interactive | Mar 20, 2023
Meta has made continuous adjustments to the targeting options available on Facebook. In January 2022, Facebook removed some targeting options for advertisers, including sexual orientation (e.g., “same-sex marriage” and “LGBT culture”). If you are trying to reach an...
by FSC Interactive | Aug 24, 2021
Social media is not a one-size-fits-all format. Each channel has a unique audience and calls for a specific tone for brands to take when interacting with users. And when it comes to copywriting, it’s especially important to keep each channel’s purpose in mind. Users...
by FSC Interactive | Apr 20, 2021
Instagram reels was dubbed “the future of video” when the platform rolled out the new creative feature around the world in August 2020. From the beginnings of video on social with Youtube in 2005, to Vine in 2012, then to Periscope in 2015 and, now the world...
by FSC Interactive | Jun 8, 2020
MYTH #3: Email marketing is no longer effective because people get so much of it. We get it. Nearly everyone can relate to this myth. But people don’t hate email. They just don’t want more junk mail. Email marketing is more than just pushing your brand to inboxes....
by FSC Interactive | Jun 8, 2020
MYTH #1: Post regularly to Facebook, Instagram, and Twitter and your followers will see it. It’s the best way to stay top of mind. If there’s one universal aim of social media, it’s all about sharing content. With over 3.8 billion users actively engaging with these...
by FSC Interactive | Jun 8, 2020
MYTH #4: No one clicks on Google Search Ads. Everyone scrolls past them to the organic results. You may think so. But are you sure you know the difference? Research shows that 50% of users can’t tell the difference between a sponsored ad and an organic search result...
