Generate Local Leads: Google Search Ads in 2020

Generate Local Leads: Google Search Ads in 2020

MYTH #4: No one clicks on Google Search Ads.   Everyone scrolls past them to the organic results. You may think so. But are you sure you know the difference? Research shows that 50% of users can’t tell the difference between a sponsored ad and an organic search result...
Consistency is King: Marketing Websites in 2020

Consistency is King: Marketing Websites in 2020

MYTH #2: Use repetitive keywords on your website and create as many blogs and content pieces as you can so that you will show up in Google’s search results. Just a few years ago, Google loved keyword-packed marketing websites. But their algorithm has grown since then...
Reaching Your Audience: Marketing Platforms in 2020

Reaching Your Audience: Marketing Platforms in 2020

MYTH #5: As more marketing platforms and channels are created, you have to use them all to be successful. With so many digital marketing platforms available, it’s tempting to try and build your brand everywhere, all at once. But it’s not a requirement for success, and...
8 Ways to Amplify Your 2020 Digital Marketing Strategy

8 Ways to Amplify Your 2020 Digital Marketing Strategy

As the new year and new decade approaches, is your business ready to tackle the ever-changing needs and desires of your clients and customers? Be sure to start the new year off right with a 2020 digital marketing strategy that takes into account the changing face of...
Looking Ahead: 4 Digital Marketing Trends for 2020

Looking Ahead: 4 Digital Marketing Trends for 2020

As we look forward to the start of a new year, we’re keeping these digital marketing trends for 2020 top of mind. Changes in technology may dictate the specific tactics we use, but with a strategic, holistic approach to marketing, you can be sure that we never...