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The Power of Ad Extensions

The Power of Ad Extensions

by FSC Interactive | Aug 7, 2018 | Schema Markup, Tools and Training

Google Ads ad extensions are created and used to give the consumer a better search experience with your brand or product. Google has done a great job creating ways for consumers to learn essential information about your business straight from the ad without ever...
A Brief Overview of Brand Voice

A Brief Overview of Brand Voice

by FSC Interactive | Mar 20, 2018 | Case Studies, Tools and Training

In a perfect world, your brand would be instantly recognizable – at a glance, consumers would associate your logo with your brand’s core values, the products or services your company offers, and the underlying functionality of those products and services....
11 Ways To Grow Your Email List: Smart Strategies for Brands & Small Businesses

11 Ways To Grow Your Email List: Smart Strategies for Brands & Small Businesses

by FSC Interactive | Mar 6, 2018 | Tools and Training

Email is one of the most direct ways to gain access to your customers, and email marketing is not subject to the same constant algorithm changes as social media or SEO. And while the quality of your list is much, much more important than the size of your list, it...
Poppin’ Online Shoppin’: 7 Digital Marketing Tips to Boost Holiday Sales

Poppin’ Online Shoppin’: 7 Digital Marketing Tips to Boost Holiday Sales

by FSC Interactive | Dec 13, 2017 | News & Trends, Pinterest, Search Engine Optimization (SEO), Tools and Training

The holiday season means big business for retailers. In 2017, holiday sales are expected to top $1 trillion, with e-commerce sales expected to increase 18 to 21 percent. The holidays bring peak demand and competition and marketers need to use innovative tactics to...
An Editor’s Top Writing Tools & Resources for a Web-Based World

An Editor’s Top Writing Tools & Resources for a Web-Based World

by FSC Interactive | Nov 19, 2017 | News & Trends, Tools and Training

Quirky one-liners. Compelling social captions. Detailed, SEO-driven blogs. They all deserve the same level of creative and structural evaluation. Are they impactful? Are they informative?  And most importantly, are they written correctly? In the judgmental world of...
A Day in the Life of a Community Manager

A Day in the Life of a Community Manager

by FSC Interactive | Oct 18, 2017 | Facebook, Instagram, News & Trends, Social Media, Tools and Training, Twitter

Community managers are the unsung heroes of the digital world. We are the ones who are constantly behind a screen interacting with audiences, scheduling content, or throwing shade at a competitor’s social feed. At FSC Interactive, our community managers stay on...
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