5 Favorite Business & Marketing Books

5 Favorite Business & Marketing Books

Though we’re a digital marketing agency, our team does not shy away from a good old-fashioned paperback. In honor of National Book Lovers Day, we polled some of the FSC team about their favorite business and marketing reads. The 80/20 Principle: The Secret to...

Community Managing 101: Do You Know the Basics?

Sprout Social defines a Community Manager as being “responsible for advocating the brand on social networks. They create their own social persona and actively go out within the online community to connect with potential customers and advocate the brand.” In other...

Digital Marketing Tracking Made Easy: Google Tag Manager

At this point, I am sure many of you have heard about Google Tag Manager, but do you know exactly what it is or what it is fully capable of? Odds are, no. The truth is that very few people actually understand the plethora of opportunities that Google Tag Manager has...