Influencer Marketing Case Studies: Driving New Fans and Engagement for Products and Places

by FSC Interactive | Sep 3, 2019 | Case Studies, Instagram, Social Media

Did you know influencer marketing can generate up to 11x the ROI of traditional advertising? In fact, the ROI of influencer marketing campaigns can range from providing an average of $5.20 to as much as $18 in earned media value for every dollar spent. FSC specializes...

FSC Interactive Wins Big at the New Orleans Addy Awards!

by FSC Interactive | Mar 9, 2019 | Case Studies, FSC Agency News, Instagram, Social Media

We’ve got exciting news to share! FSC Interactive took home 3 awards at the recent 2019 Addy Awards, hosted by the Advertising Club of New Orleans. Our Local Lens campaign for Visit New Orleans and GoNOLA received the 2019 Addy Awards for Best in Social Media...

Social Media Advertising Case Study: Big Wins for Bayou Classic

by FSC Interactive | Feb 15, 2019 | Case Studies, Facebook, Instagram, Social Media

Every Thanksgiving weekend in New Orleans, one of the country’s greatest college sports rivalries comes to a head at the Bayou Classic football game. For the 45th Annual Bayou Classic, FSC was enlisted as a key player in driving fan engagement and online ticket sales...

A Day in the Life of a Community Manager

by FSC Interactive | Oct 18, 2017 | Facebook, Instagram, News & Trends, Social Media, Tools and Training, Twitter

Community managers are the unsung heroes of the digital world. We are the ones who are constantly behind a screen interacting with audiences, scheduling content, or throwing shade at a competitor’s social feed. At FSC Interactive, our community managers stay on...

Instagram Algorithm Changes: Get Prepared With These 3 Takeaways

by FSC Interactive | Mar 21, 2016 | Instagram, News & Trends

The FSC Interactive office is buzzing…Instagram is CHANGING! Instead of displaying the most recent images posted, Instagram will now show the photos most relevant to users based on an algorithm. Facebook made the same change seven years ago in how it shares posts on...

6 Common Instagram Hashtag Mistakes Your Brand Is Making

by FSC Interactive | Feb 17, 2016 | Featured, Instagram, News & Trends, Social Media

Open up your Instagram app right now. Scroll through your home feed taking in all of the food porn, adorable tiny animals, and Kim K. selfies. Chances are, you also digested a few dozen hashtags along the way. Even though hashtags are on every social network, quite a...