As a business owner, even with our own digital marketing, we often wonder:

  • Is it working?
  • Is it worth the investment?
  • How do I know?

If you are spending money on digital marketing, your agency or marketing professionals will discuss impressions (eyeballs on your ads), clicks (to your website), CTR (the number of people who saw your ads who clicked on the ad to go to your website), and CPC (the cost to get a user to your website).

Benchmarks for Digital Marketing

But what does it all mean?  At FSC Interactive, we often discuss needing to decode the data for ourselves and our clients.  If you’ve ever been a client of FSC Interactive, you’ll know we often measure against benchmarks.

A new update of Google benchmarks for 2024 came out recently in May.

We Beat Benchmarks

Our goal as an agency is to beat benchmarks.  Every time.  Why does that matter to us, and why should that matter to you?  Because marketing is expensive.  It is an investment into your business, and it is important to understand if that investment is wise.  Every dollar matters.  If you are beating benchmarks, you are using your dollars as efficiently as possible.

Beating benchmarks means you get a lower cost per click to your website than your competitors, who are also advertising.  Beating the CTR (click-through rate from your ad to your website) means your messaging is more compelling than your competitors.

Every Dollar Equals Impact

At FSC, our goal is to make your dollars go as far as possible.  As I always say, the platforms we operate on, like Google, Facebook, Instagram, LinkedIn, TikTok, and Pinterest, are built to spend your money as quickly and wastefully as possible.  Our job, as well as the job of your agency or marketing professional, is to protect your investment.  We steward your investment to produce the most for each dollar spent.

Other things we’ve noticed lately online:

  • Our Meta cost per clicks are the cheapest they’ve been in years. If you are considering adding Meta to your marketing mix, now is a great time.
  • Click-through rates on Google search ads are going up! This is likely due to Google’s de-prioritization of organic. They need that coin, so they are pushing ads like crazy. As a result, paid ad website traffic is on the rise.
  • Performance Max is getting junkier. If you are B2B, go ahead and exclude those Gmails. And make sure your CAPTCHAs are on point and working.

If you are interested in discussing your current results and reviewing them against FSC’s benchmarks, feel free to reach out to or fill out the form in the footer.