by FSC Interactive | Aug 15, 2014
How important is it to have a review site strategy? Let’s take the hotel industry for example. Many hotels average 500 reviews each year. Word-of-mouth advertising is really the law these day with tourism marketing. For hotels, social media is a great megaphone...
by FSC Interactive | May 16, 2013
Word of mouth has always been one of consumers’ most trusted resources in making purchasing decisions. Many consumers generally mistrust mainstream advertising and are much more likely to buy, try and explore a new product or brand based on a recommendation of...
by FSC Interactive | Jul 28, 2011
People are talking about you online, are you listening? If you’re in the hospitality industry, monitoring and engaging on review sites is not only important but necessary to make sure you are keeping track of the wants and needs of your customers. To sum up,...
