Digital marketing has grown rapidly in the past few years. Platforms have expanded, tools and tactics have evolved, and the ability to put your message where it counts has never been more achievable.
But despite all this, there are persistent myths in the marketing world that often lead businesses to adopt ineffective strategies – many of which can be detrimental to your efforts.
Some are suggestions that worked in the past but have long been proven outdated. Others are just downright false. To make sure you’re not getting left behind in today’s marketing landscape, we debunked these bogus ideas in detail and outlined stronger, smarter strategies to meet your goals.
Here’s the most common digital marketing myths you’ll find lingering around today, and the next-level tactics that get you the results you’re looking for.
MYTH #1: Post regularly to Facebook, Instagram, and Twitter and your followers will see it. It’s the best way to stay top of mind.
Organic content is a great tool for businesses, but it’s a common misconception that posting more equates to more users seeing your brand.
The fact is, only about 3% of your followers see your organic content. Here’s how you can broaden your reach and stay top of mind.
MYTH #2: Use repetitive keywords on your website and create as much blog content as you can. It’s the best way to rank higher in Google’s search results.
Increasing your keywords and blog output is another tactic that keeps finding its way to the top of businesses’ to-do lists, but it just doesn’t hold up in today’s digital marketing landscape.
For most businesses, creating a massive amount of content won’t sway their search ranking on Google. But there’s a more cost-effective effort that many brands neglect – here’s a simple, straightforward way to strengthen your search ranking.
MYTH #3: Email marketing is no longer effective because people get so much of it.
With the average person’s inbox overflowing with spam, this myth feels like common sense. However, research shows that email marketing outperforms any other digital marketing tool, delivering an ROI of $32 for every $1 spent. It’s all about how you use it.
Here’s how you can turn your email strategy into your most profitable audience touchpoint.
MYTH #4: No one clicks on Google Search Ads. Everyone scrolls past them to the organic results.
You may think so, but the data proves otherwise. Research shows that 50% of users can’t differentiate between a sponsored ad and an organic search result on Google.
Plus, Search Ads have become so much more than a familiar part of the landscape. Here’s how you can optimize your Search Ads to offer more paths to conversion.
MYTH #5: As more marketing platforms and channels are created, you must use them all to be successful.
Brands often confuse the idea of marketing success with constant marketing. But the truth is, you don’t have to be everywhere. You just need to pick the right platforms for your business and do them well.
Here’s our guide to choosing the best platforms and tactics for your brand.