by FSC Interactive | Mar 28, 2023
What is Performance Max? Performance Max is a relatively new ad format that allows users to create ads that use machine learning to automatically optimize for performance across Google’s advertising channels including search, display, YouTube, and more. Some of the...
by FSC Interactive | Mar 20, 2023
Meta has made continuous adjustments to the targeting options available on Facebook. In January 2022, Facebook removed some targeting options for advertisers, including sexual orientation (e.g., “same-sex marriage” and “LGBT culture”). If you are trying to reach an...
by FSC Interactive | Jan 17, 2023
If you received an email from Google in the past few weeks that left you confused and concerned, you aren’t alone. On January 4th, Google sent an email alerting advertisers of a change to the remove redundant keywords recommendation and announced that starting January...
by FSC Interactive | Aug 24, 2021
Social media is not a one-size-fits-all format. Each channel has a unique audience and calls for a specific tone for brands to take when interacting with users. And when it comes to copywriting, it’s especially important to keep each channel’s purpose in mind. Users...
by FSC Interactive | Apr 20, 2021
Instagram reels was dubbed “the future of video” when the platform rolled out the new creative feature around the world in August 2020. From the beginnings of video on social with Youtube in 2005, to Vine in 2012, then to Periscope in 2015 and, now the world...
