The Golden Rule: Email Marketing in 2020

The Golden Rule: Email Marketing in 2020

MYTH #3: Email marketing is no longer effective because people get so much of it. We get it. Nearly everyone can relate to this myth. But people don’t hate email. They just don’t want more junk mail. Email marketing is more than just pushing your brand to inboxes....
Less is More: Social Media Marketing in 2020

Less is More: Social Media Marketing in 2020

MYTH #1: Post regularly to Facebook, Instagram, and Twitter and your followers will see it. It’s the best way to stay top of mind. If there’s one universal aim of social media, it’s all about sharing content. With over 3.8 billion users actively engaging with these...
Generate Local Leads: Google Search Ads in 2020

Generate Local Leads: Google Search Ads in 2020

MYTH #4: No one clicks on Google Search Ads.   Everyone scrolls past them to the organic results. You may think so. But are you sure you know the difference? Research shows that 50% of users can’t tell the difference between a sponsored ad and an organic search result...
Consistency is King: Marketing Websites in 2020

Consistency is King: Marketing Websites in 2020

MYTH #2: Use repetitive keywords on your website and create as many blogs and content pieces as you can so that you will show up in Google’s search results. Just a few years ago, Google loved keyword-packed marketing websites. But their algorithm has grown since then...