Reaching Your Audience: Marketing Platforms in 2020

Reaching Your Audience: Marketing Platforms in 2020

MYTH #5: As more marketing platforms and channels are created, you have to use them all to be successful. With so many digital marketing platforms available, it’s tempting to try and build your brand everywhere, all at once. But it’s not a requirement for success, and...
Understanding The Marketing Funnel

Understanding The Marketing Funnel

Ordering lunch. Planning for Retirement. Marketing your business. Today, it’s all online. All of it. You’d be hard pressed to name an industry that hasn’t been turned upside-down by the dawn of the internet. Sure, change is good. But change brings challenges. With so...
5 Favorite Business & Marketing Books

5 Favorite Business & Marketing Books

Though we’re a digital marketing agency, our team does not shy away from a good old-fashioned paperback. In honor of National Book Lovers Day, we polled some of the FSC team about their favorite business and marketing reads. The 80/20 Principle: The Secret to...