Learn the essentials of interpreting marketing data from Robert, FSC Interactive's Senior Account Executive and talented data analyst with top-tier marketing experience and a skilled eye for crucial insights.

Getting the most out of your digital marketing is a high priority for any business. Whether you’re looking to expand your digital footprint or transitioning from a brick-and-mortar to an online business, it’s important to reach your audience where it counts.

No one understands that better than Robert, Senior Account Executive at FSC Interactive.

Robert is a data analyst with top-tier marketing experience and a talented eye for crucial insights. He came to New Orleans from San Francisco, where he honed his digital marketing skills working with well-known brands like Zillow, Marvel and Disney.

He also has extensive experience working with musicians – a skillset and passion that helped him feel right at home in New Orleans’ music community.

When he joined the FSC team, he brought years of expertise in building and running digital campaigns for high profile music acts. From websites and e-commerce to fan clubs and social media, he’s handled every degree of online marketing for artists like Jason Aldean, The Killers, and Janet Jackson.

He has a real knack for being the QB behind amazing digital campaigns, but of all of Robert’s marketing strengths, interpreting data is his specialty.

He understands that crunching the numbers from insights and analytics can be a daunting task for businesses, but the best first step is the most straightforward: look at your most successful efforts.

“A lot of businesses cast a wide net with digital marketing. They spread themselves across multiple platforms in an effort to make a big impression,” Robert explains. “But they don’t always look to see which efforts are most effective and move dollars behind it. That’s the first thing I look for.”

When looking at your data, identifying your highest performing campaigns is the best place to start. It’s only the first step in building a tailored strategy for your specific audience, but it’s one of the clearest stories that your analytics can tell you – and it’s an effective focal point for fine-tuning your efforts.

“If you’re seeing great numbers on Twitter, but you’re only spending 30% of your marketing dollars on Twitter, you’re not getting the most out of your efforts. Allocating funds to places you’re seeing success is going to yield even better results.”

It all boils down to efficiency. Pivoting your budget to your strongest efforts is a sure-fire way to maximize your digital marketing dollars. In Robert’s experience, those refinements make a huge difference.

This is just one of the many ways that Robert translates data into actionable results. He believes that marketing can and should be optimized down to the penny to maximize your message. If you’re looking to get your campaigns running at peak performance, Robert is ready to help.

FSC Interactive is now offering a free 1-hour consultation for businesses to help navigate these challenging times.

Just fill out our consultation form and you’ll be connected with one of FSC’s digital marketing specialists. We’ll set up your free appointment, discuss our research and marketing recommendations, and answer any questions you have about effectively communicating with your audience.