Generate Local Leads: Google Search Ads in 2020

Generate Local Leads: Google Search Ads in 2020

MYTH #4: No one clicks on Google Search Ads.   Everyone scrolls past them to the organic results. You may think so. But are you sure you know the difference? Research shows that 50% of users can’t tell the difference between a sponsored ad and an organic search result...
Consistency is King: Marketing Websites in 2020

Consistency is King: Marketing Websites in 2020

MYTH #2: Use repetitive keywords on your website and create as many blogs and content pieces as you can so that you will show up in Google’s search results. Just a few years ago, Google loved keyword-packed marketing websites. But their algorithm has grown since then...
Reaching Your Audience: Marketing Platforms in 2020

Reaching Your Audience: Marketing Platforms in 2020

MYTH #5: As more marketing platforms and channels are created, you have to use them all to be successful. With so many digital marketing platforms available, it’s tempting to try and build your brand everywhere, all at once. But it’s not a requirement for success, and...