FSC Campaign Successes for September 2014

FSC Campaign Successes for September 2014 From social media stand-out engagement to high performing paid search campaigns, September was a success. Check out our ‘Best in Show’ FSC Campaign Successes for September 2014 below!

The Big Business of Internet Celebrities

For as long as advertising has existed, celebrities have been used to sell products. While a celebrity’s clout can still sell things (I admit that I was briefly tempted to buy $7 luxury toilet paper because I heard Beyonce swears by it), companies are now...

The #ALSIceBucketChallenge Dumps Millions Into Charity

They’ve flooded your Facebook, Twitter and Instagram feeds. You’ve waited anxiously to hear the sound of your name challenged. And have quite possibly heard the cries from at least one co-worker stating, “IF I SEE ONE MORE ICEBUCKET CHALLENGE I’M...

Review Site Strategy 101

How important is it to have a review site strategy? Let’s take the hotel industry for example. Many hotels average 500 reviews each year. Word-of-mouth advertising is really the law these day with tourism marketing. For hotels, social media is a great megaphone...

FSC First Look: Facebook’s Save Tool

Facebook has come out with a new “Save” tool and we wanted to fill you in on what it does, why it’s awesome, and how to use it. Get to know the social media giant’s new tool below in this FSC First Look. How it Helps It’s no secret that we’re...