FSC October Successes

Autumn is harvest season, and if we were farmers, let’s just say we’d be very busy with abundant crops of client successes! From huge year-over-year gains on the 1st Lake Properties blog to Hotel Monteleone’s highest-performing newsletter yet, we’re pleased to report a cornucopia of recent wins. Take a look!

Blogging

1st Lake Properties

Compared with the same period last year, October for the FLP blog saw:

  • 4,596 sessions (+17% year over year)
  • 3,436 users (+19% YOY)
  • 9,459 page views (+42% YOY)
  • Pinterest was the top source for social referrals, an exciting change from the continuous Facebook referrals seen in past statistics

Social Media

Visit New Orleans

VNO had a spook-tacular time leveraging New Orleans as America’s Most Haunted City. One video received the following engagement:

  • 868 comments on Instagram— the most comments ever!
  • An organic reach on Facebook of 456,000+
  • More than 22,700 impressions on Twitter

Email Newsletter

Hotel Monteleone

  • 1 email generated 45,723 opens (20% Open Rate) + 2,751 clicks
  • In total, the email garnered $119,702.50 in revenue

Paid Search/SEM

Mignon Faget

  • Best month ever (again) for paid search with $17,880

International House

  • Best month since January 2014 for paid search with $45,870
  • Sent more revenue in Oct 2015 than in both Oct 2014 and 2013 combined!