FSC Interactive manages multiple hotel accounts here in New Orleans, and one of our most essential social media tools for these accounts is Instagram. Instagram is a great way to paint an inspiring visual story for users.
Extremely effective in eliciting emotions, the platform can take your brand far, if done right. For years, we’ve been utilizing Instagram to portray what a true visit to the hotel may look like, providing another crucial step in a potential guest’s decision-making process. Read on to learn a few Instagram tips and best practices we’ve collected from managing these accounts over the years:
Showcase all amenities of the hotel.
Great views? Pool? Fitness center? Hotel bar? Incorporate them all.
While your hotel restaurant may be the star attraction for many guests, use a 360-degree approach to your Instagram content. That way, when people go to check out your handle, you have immediately painted a full visual of what they can expect to find when arriving at your property.
Share user-generated content.
Re-gramming content created by other users gives your brand more credibility. Users wouldn’t be excitedly posting about your hotel if they had a bad experience, and some may even capture beautiful shots of your property you hadn’t seen before. It’s a win-win for everyone.
Provide live coverage of events.
Each year our client, Hotel Monteleone, hosts Tales of the Cocktail, the world’s largest cocktail convention. During this time, our social media accounts see an influx of activity, especially on Instagram.
It’s crucial to capitalize on events at the hotel by providing your own content that attendees may find useful, as well as engaging with visitors while they are on the premises.
Keep content fresh.
Some of our most popular content of all time includes holiday decorations at the hotel. Users can tell when content is real-time, and will appreciate the effort. Any updates or renovations to the hotel serves as great content and excites your followers.
Instagram is key in building anticipation for what is sure to be an unforgettable visit to the Big Easy. Guests are spending money to experience your hotel – make sure they know it is going to be worth their while. If they’ve already visited and loved your property, Instagram is the perfect way to remind them why, and perhaps prompt another trip in the future, meaning more money in your pockets.
Learn how Instagram can put heads in beds.
FSC Interactive has years of experience working with hotels to put heads in beds. In addition to managing the social media presence for historic luxury hotels like Hotel Monteleone and boutique hotels like Bienville House, we also work with our hotel clients on review site reputation management and paid search advertising.
Need to know more about how we can fill your hotel rooms and put cash in your coffers? Request a consultation today to learn how FSC Interactive can work with you!
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