This week, I was going to write about why I love my Droid-powered Samsung Galaxy III and the five reasons it’s better than the iPhone. But, I just got the phone yesterday and haven’t yet had the appropriate amount of time to get to know the ins and outs. So, instead, I’m going to share with you my top five infographics about mobile devices and the way they are shaping the world.
All the Young Dudes: Young Users Increasingly Engage with Mobile Marketing
According to this awesome infographic by mBlox, people ages 18-24 use their mobile phone for up to five hours a day and one-in-ten are open to the idea of direct marketing via their mobile device. What’s more, one-in-three of all consumers with smart phones would consider making a purchase through their mobile device. Reviewing all of these numbers, it’s clear that the younger generations are increasingly more comfortable using a mobile device for things that people used to have to interact with each other to accomplish.
Mobile Development in Developing Countries: Mobile Use in Developing Nations Skyrockets
Mobile phone usage in developing countries has skyrocketed and, in turn, enriched the lifestyles and livelihoods of multiple countries. Did you know that the income growth of potato farmers in India increased 19% and the income growth of banana farmers in Uganda increased 36%, all thanks to mobile application usage. Dang!
We’re a Group of Addicts: Are You Afraid of Mobile Phone Separation?
According to this infographic I found on Mashable, a developing addiction, if you will, to our cell phones is spreading around the world. So much so that there is a legitimate fear associated with leaving your phone at home — nomophobia — I swear I could not make this up if I tried. According to this infographic, 11% of Americans would rather leave their house pantsless than without their cell phone. And, two-in-five Americans would begin to miss their cell phone less than their house without it. I hate to admit it, but I think I’m in this number…
Life is About Convenience: Mobile Hotel Booking Goes Olympic With New HotelTonight Data
We already know that the 2012 Olympics are the Social Games, so it’s no surprise to me that mobile Hotel Booking is a current hot topic. This infographic, featured on HuffingtonPost, breaks down the difference between an iOS user and a Droid user when it comes to booking hotel rooms on a mobile device. Life is all about convenience but, apparently, convenience means different things to different users. It appears that Droid users are more spontaneous and last minute and iOS users are more conscientious when booking through a mobile device. Could our operating systems be more of a reflection of our personalities and the level of convenience we expect in life (I want it when I want it!) than previously thought?
We’ve Turned into A-holes. Cell Phone Etiquette: How Bad Are Your Manners?
According to this eye-opening infographic, also on HuffingtonPost, we seem to have lost our manners because of cell phone use. Did you know there are actually more active cell phones than there are people who live in America? And, that 10% of people under 25 have admitted to texting during sex, and 15% of all adults will actually answer a phone call during sex? Are you kidding? Shouldn’t that be kind of the most personal thing you can do, and you’ll take a call? What’s worse, is what people will do while driving — just one text takes a driver’s eyes off the road for 4.6 seconds, and a lot can happen in a blink of an eye. This is perhaps the most enlightening infographic because it really hits home. I know I’ve probably been that person, even though I hate to admit it.
What I’ve Learned: My Final Takeaways on Mobile Devices
- The younger generations are becoming unable to engage with anything — brand or human — without some kind of mobile device. This is amazing as a marketer but scary as a person.
- Mobile phones can really change the way the world works and can encourage development in areas of great need.
- Sometimes we need to step away from the cell phone. This is probably the hardest for me to digest, as I am certainly suffering from nomophobia myself, but a lesson we all should learn.
- Convenience may mean different things to different users. According to this, iOS users are more thoughtful when turning to a mobile device for hotel bookings suggesting that convenience to them is getting something done efficiently but also in a broader time frame. Droid users, on the other hand, tend to think of convenience as a “right here, right now” kind of thing.
- We’re turning into a bunch of a-holes. No one likes the person in line at Starbucks yappin’ away on the phone and no one wants you to text during a meal (or something more intimate). This goes back to #3, but sometimes we just have to step away.