FSC’s Take: Twitter Customer Service

Recently, there has been an increasing need for big brands to have a presence across the web, especially with social networks. In a particular incident, an unhappy customer’s inability to reach an airline through traditional forms of communication forced her to...

Twitter Launches Profile Redesign… Are You Ready?

If it hasn’t hit you already, it soon will. Twitter has gradually been rolling out a new user profile redesign — and while the changes are many, they are also eerily familiar. User information will be augmented on the page, and a few new features will be...

Zatarain’s: Surprise and Delight

  Recently, FSC had the opportunity to turn a negative situation into a positive one. Through monitoring, we were able to find an unhappy customer, provide a solution to the problem and turn a consumer into a brand ambassador. This is an example of our dedication to...

Failure Fest

I had the pleasure of being involved with New Orleans Entrepreneur Week (NOEW) this year as a panelist for “FAILURE FEST”. Initially I have to say the title was not particularly inviting and I thought to myself “Do I really want to be a part of this?” I said yes – and...

Millenials: The Culture Shift For Marketers

As the shift in the masses from Baby Boomers moves to Millenials, it’s important that brands understand the need to shift their marketing strategies to reach this new crop of individuals in the marketplace. Not to say that traditional marketing is dead. But gone are...