FSC First Look: New Facebook Page Layout

Earlier this month, Facebook announced that they would be rolling out a new look for Facebook Pages. As with many of the updates Facebook has announced, this has people up in arms about how it will impact their business and brand Pages on Facebook. The truth is, that...

The Facebook Advertising Free Ride is Over

For years, companies and brands have taken advantage of the zero-cost, high-reach method of Facebook advertising. Facebook Ads have technically been an option for marketers since April 2008, but the purchase of ads were not necessary for reaching your audience. Not...

Facebook Video Advertising: A Breakdown of the Details

Facebook video ads launched years ago, but lately there’s been a lot of hype about them. What’s so special about this next wave of Facebook video ads? We’ve decided to investigate. The latest round of video ads, which launched with corporate advertising partners...

Twitter 101 For Beginners: Part 3

In Twitter 101 For Beginners Part 1 and Part 2, I covered a brief history of Twitter and the common language for engaging on this social network. This installment will focus on the importance of using hashtags and looking for conversations to join. Hashtags are a...

Twitter 101 for Beginners: Part 2

In Part 1 of Twitter for Beginners, I covered the history and basics of Twitter. This time I’ll be covering the language used on Twitter. It can be confusing when first trying to figure out the purpose behind the social network, but once you have someone to help guide...