by FSC Interactive | May 16, 2013
Word of mouth has always been one of consumers’ most trusted resources in making purchasing decisions. Many consumers generally mistrust mainstream advertising and are much more likely to buy, try and explore a new product or brand based on a recommendation of...
by FSC Interactive | May 2, 2013
Figuring out how to maximize pay per click advertising is not easy work. The world of pay per click advertising is a complex place. With so many variables affecting each other, such as cost-per-click, click through rate, quality score, and average ad position, just to...
by FSC Interactive | Apr 11, 2013
We’re certifiable…in the good way! This month FSC got serious about our continuing education, getting Google Analytics and HootSuite certified. Google Analytics is a free resource that allows us to track and measure success on our clients’ websites....
by FSC Interactive | Apr 4, 2013
Podcasts may not provide the instant gratification that a short video or blog does, but there’s something to be said for the humanizing element that sets podcasts apart from what consumers have become accustomed to with more mainstream forms of social media....
by FSC Interactive | Mar 8, 2013
Last week I attended the PR News Digital Media Summit in San Francisco. There were many influential members of the national interactive marketing media including community managers, social media strategists, editors and other smarty pants thought leaders. While it...
by FSC Interactive | Sep 27, 2012
Once upon a time, if you wanted analytics on the performance of your Facebook page, you had to pay a third party application. Last year, Facebook launched Insights, which have only improved over time. If you manage a Facebook page for business but have never checked...
