We’re certifiable…in the good way! This month FSC got serious about our continuing education, getting Google Analytics and HootSuite certified.
Google Analytics is a free resource that allows us to track and measure success on our clients’ websites. The information that Google Analytics provides can help target customers, optimize landing pages to improve conversions and understand more about where visitors are spending time. Andy Kutcher and Ashley Orr both spent the last few weeks getting prepared for the Google Analytics Individual Qualification (IQ) test. As official Google Analytics Certified partners, we are excited to offer the latest and greatest options to track and measure performance to set our clients up for success.
HootSuite University is an in-depth curriculum on how to use the social engagement platform. The entire FSC Interactive social media department buckled down to get certified. From monitoring social media to reporting on engagement, any of our qualified staff now has the know-how to master the HootSuite software. FSC works closely with the HootSuite Enterprise team to enhance the software capabilities and test beta offerings. Having a comprehensive understanding of all facets of the program better allow us to identify new opportunities and advocate on behalf of our clients.
FSC Interactive prides itself on being the leading and most innovative online marketing agency in the region…and we are constantly challenging ourselves to stay ahead of the curve. The most recent educational endeavors are one more way that we work toward providing cutting-edge service and strategy to our clients. Want to learn more? Contact us!