4 Tips To Harness The Power of Social Media Giveaways

While the creation and execution of social media giveaways has evolved over the past few years, there’s one thing that always remains the same: People LOVE free stuff. Want to truly grab the interest of your audience? Make them an offer they simply can’t...

How Risk — Not Social Media — Made Sheryl Sandberg

The COO of Facebook, Sheryl Sandberg, is an obvious female role model for someone whose road to success was spurred by social media. Predictable, right? But Sandberg’s success isn’t about social media; it is about reinventing a company to remain relevant in the...

Facebook Graph Search and What It Means For You

Facebook Graph Search, what does it mean for you? For many, Graph Search is just a prettier looking bar at the top of their Facebook page with more tailored and personal results. For online marketers, Facebook Graph Search is surprisingly useful in many ways. For your...

Facebook’s Most Unused Secret Weapon

There are still some people out there using Facebook groups rather than setting up a business page. For organizations with a small budget and the goal to grow and inform, shifting your approach can make a big difference. A few months ago, I had a chat with a pastor of...