Video is the wave of future content marketing. We’ve heard it before. But as most marketers are shifting their budgets from display and TV to digital video, the future looks ripe for social channels that display video, especially for Facebook.
All of our Facebook video ad campaigns have seen similar results: high view count and low, low cost per view.
Facebook sees an average of 1 billion Facebook video views per day, and as they optimize their site to allow for even more easily consumable video content, that number is only expected to rise. The value in video has been proven time and time again. Facebook shows us that from the moment a video ad is viewed (even before one second), lift happens across ad recall, brand awareness, and purchase consideration. These all increase with each additional second the video is viewed. If that isn’t enough to get you on board, then I have something else for you that might: cost.
Engaging… and cheap
Graph via Facebook.com
Facebook is highly invested in stealing the video streaming world from the Grand Poobah of all things video: YouTube. What’s one very important way they are doing this? Making their cost for video advertising on the platform incredibly cheap. How cheap you may ask? Practically free.
Back in July, it was our first time setting up Facebook video ads for one of our clients. Now, the video content was absolutely stunning, because if you’re going to put the effort in to make video content, you’ve got to make something people are going to want to watch. Working with our video production team, we couldn’t have been happier with the results and quality of the video content. And now it was time to take that video and put it to the test…
How would it perform on Facebook?
After setting up the ads, I checked in a few days later and couldn’t believe the results. We already had thousands of video views, and we were getting a Cost Per Video View of $0.002. That’s right. Pretty much zero. Months later and only a few hundred dollars spent, we were up to 167,749 video views. At first I thought maybe our content was just that good. Or maybe this was a fluke. But ever since, all of our Facebook video ad campaigns have seen similar results: high view count and low, low cost per view — and boy, do our clients love hearing about that.
A few weeks later, we tried out a similar campaign with our client Balcony Ballroom. Targeting those in the area that are engaged, in a relationship, or interested in anything wedding, we were able to produce highly successful results once again. Spending $500, we reached our goals with ease, acquiring 51,804 video views at a cost of $0.01 Per Video View.
However, folks, this is not going to last. As Facebook history has taught us, everything gets more expensive, and free is not a word that will be sticking around for long. So if you’re teetering on the edge of diving into Facebook advertising, I cannot say this strongly enough, NOW is the time.
Still not convinced?
Go behind the scenes and see learn even more about the results we have achieved for our clients in this video marketing case study.