A Brief Overview of Brand Voice

A Brief Overview of Brand Voice

In a perfect world, your brand would be instantly recognizable – at a glance, consumers would associate your logo with your brand’s core values, the products or services your company offers, and the underlying functionality of those products and services....

How a 100-Year-Old University Stays Digitally Relevant

Loyola University New Orleans is a traditional university rooted in strong Jesuit values, but the institution is far from old-fashioned in its marketing approach to social media. In an effort to stay relevant with current students, potential students, alumni and the...