Digital Marketing Tracking Made Easy: Google Tag Manager

At this point, I am sure many of you have heard about Google Tag Manager, but do you know exactly what it is or what it is fully capable of? Odds are, no. The truth is that very few people actually understand the plethora of opportunities that Google Tag Manager has...

7 Steps to Social Media Success in 2015

HAPPY NEW YEAR! Wondering what to do now that it’s 2015? It’s time to start the year fresh by re-evaluating your social media presence and fine-tuning your efforts. If you aren’t on social media already, you’ll want to incorporate it into your business and marketing...

5 Tools to Best Manage Your Blogging Editorial

Managing an editorial operation requires a lot of juggling: managing writers, editing and assigning content, and developing ideas for future content. As someone who has previously worked at magazines and newspapers, I’m used to a world of desks piled high with papers...

The Elements of Viral Worthy Content

Every digital strategist and client wants to be sure their content goes viral. The fact of the matter is you can’t just turn on a switch and POOF, your great content is viral. The word makes some people cringe due to the questionable path to achieving this “viral”...

7 WordPress Security Tips

WordPress is, without a doubt, one of the most popular publishing platforms. More than 70 million websites from around the world use WordPress to run their blogs, including big names like The New York Times, CNN, Mashable, and eBay. WordPress is one of the easiest and...

Twitter Advertising Options: How To and Best Practices

In addition to being a great platform for customer service, where customers can reach out and connect directly with brands, Twitter also offers a variety of ways to reach your customers directly through advertising. Here we’ll walk you through best practices and...