by FSC Interactive | Feb 20, 2014
Getting started with Google AdWords can be confusing for small business owners. With different ad types available in Google’s search results and the Google content network, choosing the right type of ads for your campaign is crucial to the success of your...
by FSC Interactive | Dec 18, 2013
Binge Watching | I swear I don’t have a problem. Netflix recently studied Americans’ television viewing habits and found 61% of viewers binge watch television. Binge watching is categorized as watching at least two episodes of one show back to back. To show a much...
by FSC Interactive | Jun 19, 2013
Have you ever wondered whether your company should use the phrase “Learn More!” or the phrase “Try it Now!”? In order to find the answer to this question, split testing, also known as “coin flipping,” would need to be done. For...
by FSC Interactive | May 2, 2013
Figuring out how to maximize pay per click advertising is not easy work. The world of pay per click advertising is a complex place. With so many variables affecting each other, such as cost-per-click, click through rate, quality score, and average ad position, just to...
by FSC Interactive | Nov 29, 2012
A few weeks ago, Sadie’s What We’re Reading post was about Facebook’s new Power Editor for Facebook Ads. Being the Facebook Ad enthusiast that I am, I set out to learn everything I could about this new feature. If you’ve ever used Google...
by FSC Interactive | Jan 19, 2012
You’re spending your hard earned business dollars on paid placement ads. You’ve got a sizable increase in visitors to your site, but people still aren’t buying, calling or contacting you to do business. What’s a marketer to do? You can lead a...
