Understanding The Marketing Funnel

Understanding The Marketing Funnel

Ordering lunch. Planning for Retirement. Marketing your business. Today, it’s all online. All of it. You’d be hard pressed to name an industry that hasn’t been turned upside-down by the dawn of the internet. Sure, change is good. But change brings challenges. With so...
The Power of Ad Extensions

The Power of Ad Extensions

Google Ads ad extensions are created and used to give the consumer a better search experience with your brand or product. Google has done a great job creating ways for consumers to learn essential information about your business straight from the ad without ever...
A Brief Overview of Brand Voice

A Brief Overview of Brand Voice

In a perfect world, your brand would be instantly recognizable – at a glance, consumers would associate your logo with your brand’s core values, the products or services your company offers, and the underlying functionality of those products and services....