The latest marketing tool to be added to the second largest social network’s toolbox means exciting new prospects for online marketers with an existing or upcoming YouTube campaign. YouTube, like Facebook and Twitter, has seen the effectiveness of integrating advertising into their operations. And advertisers are enjoying a generous ROI.
TrueView is the next big thing in content marketing. Brands like GoPro, ModCloth, Zagg and Oklahoma Tourism have experienced incredible growth in the form of subscribers and views as well as tangible conversions like new customers and increased sales. The amazing thing about TrueView Ads on YouTube is you only pay if someone watches your video, so there is virtually no risk involved.
How to use TrueView Video Marketing
Much like Facebook Promoted Posts, TrueView Ads are content oriented, promoting individual videos in three different ways.
In-Stream
A preview of setting up an In-Stream TrueView Ad
I’m sure you’ve noticed the “skippable” ads that appear before the video you’ve chosen to watch plays. With In-Stream advertising, YouTube will play your video for 30 seconds before there is an option to skip it. The advertiser only pays if the viewer watches for 30 seconds or to the end of the ad, whichever comes first.
In-Search
In-Search ads, similar to a well optimized website, will have a high ranking in search results, appearing at the top of the SERP.
In-Display
A preview of setting up an In-Display TrueView Ad
In-Display ads show a thumbnail image of your video with ad copy, similar to Google search ads, on the sidebar of a relevant YouTube watch page grouped with similar suggested videos. In-Display advertisers only pay when someone clicks on the ad to watch it.
In addition to the advertising options that TrueView offers, beyond that you can target your desired audience based on selecting geographic, gender, age and interest demographics in order to reach your ideal customer. And finally, the success of all your TrueView efforts can be precisely measured using YouTube’s free and robust Analytics tool.