When introducing clients to social channels, I always get the same response when mentioning Twitter, “I’m just not sure how to use it.” If you aren’t familiar with the platform, getting started can be a bit overwhelming. So I’ve compiled some of the most important things to know before you jump in.
What is Twitter?
Founded in 2006, Twitter has become a center for users to gather real-time information from popular topics on celebrities to breaking news happening around the world. With over 400 million tweets sent per day, you can imagine the possibility of information overload. But Twitter has given us the ability to only see the things that we want to see.
The types of Twitter users run the gamut, from those that live-tweet their entire day to those that have an account but have never Tweeted. Because of its public nature, the most powerful use for Twitter is allowing people to connect with one another, especially with strangers with whom you share similar interests.
140 Character Messaging
Twitter is a conversational platform. You have to be aware of who you are and what your voice is; you’ve got to set defined goals for your brand. It’s important to establish these things before creating a presence for your brand on Twitter. Within 140 characters, you need to be able convey your message to your audienve while including the following important information when appropriate:
- Clear, to-the-point messaging
- 110 to 120-character message (instead of using the full 140) so users can easily Retweet
- Handles of other users/brands when talking to or about them
- Relevant and popular hashtags to connect to specific conversations
- Shortened links for articles
I’ve covered a brief history of Twitter as well as important criteria for your messaging. Be sure to check out part 2 and part 3 of my tips for using Twitter, which cover more specific ways to engage in the Twittershere to get the most mileage out of your Tweets.