What is a regram?
If you haven’t heard of a regram, it’s the practice of sharing another user’s photo on Instagram.
Why is this important?
For brands, regramming shows that you are connected with your audience.
Although regramming is important, it should still involve sticking to your brand voice and reflecting your business goals. As you share your viewers’ photos, you are helping to grow your community and image base.
If you’re uncertain how to find photos to regram for your business, you could ask your viewers to use a certain hashtag or tag you in their photos so you can find them more easily.
Remember, if you choose to implement this practice, then you should engage with these photos to show appreciation for your viewer’s participation.
How to regram a photo
So, how do you actually regram?
There are many mobile apps that give you the capability to repost someone’s photo through Instagram. You may choose to use one of these, or you could simply screenshot the photo and then upload it natively.
Many brands choose the latter instead of using an application because it allows for a cleaner appearance.
Make sure to always give credit to the original user, and engage with the original photo before you regram it. This can come in the form of a comment simply letting the user know how much you enjoy their photo.
Repost app: Regram natively:
A special perk would be regramming an influential brand or user. This can help to connect two different Instagram communities and increase your reach.
Takeaways
- Always give credit to the original user
- Engage with original photo
- Stay true to your brand!
- Monitor hashtags and mentions for possible photos
- Engage with users that use your hashtag or tag you