If you aren’t looking to include online video content in your current and future marketing strategies, you’re already behind the curve. Don’t believe me? Take a look at a few very important video marketing stats:
- There are 1 billion Facebook video views per day.
- Video on a website increases average time on site by two minutes.
- Over time, video has proven to have the strongest ROI.
- Viewers are 73% more likely to make a purchase after view a video.
- 98% of smart phone users watch video content on their phone every day.
- By 2017, video will account for 69% of all consumer internet traffic.
Are these statistics you can afford to ignore?
Video offers a richer form of content marketing that can tell an entire story in merely seconds. If a picture can tell a thousand words, a video can tell millions. The best part about newer video content? It’s getting easier. If you’re looking to include video into your strategy, you can reach out to a video production company, digital marketing agency, or simply get out your iPhone and film it yourself. While some content calls for high-quality, some doesn’t.
Once you have your content, how do you share online videos?
YouTube: YouTube receives more than one billion unique visitors every month. Videos on your YouTube channel also help increase your SEO relevancy.
Facebook: Facebook favors video content in a BIG way. Video on Facebook reaches 25% more people, with over 76% of Americans discovering videos on Facebook. However, it is recommended to upload the video directly to Facebook, instead of linking to your YouTube video. Facebook favors this approach.
Twitter: Twitter recently announced that you can now embed a video from Twitter to a website.
Instagram: Instagram videos are creating two-times more engagement than Instagram photos.
Post it directly on your website. Visitors who view video stay two minutes longer on site on average.
All the channels listed above are working to improve their video analytics to determine the true efficacy of adding it to your marketing campaign. One thing is for sure: video is arguably the most engaging content out there. If you’re not taking advantage of that, it’s time to rethink your strategy.
Please enjoy below a video we shared on the Hotel Monteleone Facebook page, which involved minimal editing, was viewed 10,481 times, and received 609 likes and 136 shares. Sometimes the simplest videos are the most enticing.