With so many different formats of images on Facebook it can be tricky to know exactly what sizes to use for each image type. Using the wrong sizing can really disrupt the message you are trying to send. The last thing you want is a stretched or pixelated image attached to an Ad you are putting money behind. Use this infographic to remember what the optimum size is for each different type of image.
If text is more your speed here’s a handy list of all the information above.
Facebook Page Cover Photo & Profile Photo
- Cover Photo: 851×315 px
- Profile Photo: 180×180 px
Facebook Page Posts
Shared Image:
- Text: 90 characters
- Recommended Thumbnail Upload Size: 1200×900 px
Text Only Post:
- Text: 500 characters, text may be truncated
Video Post:
- Headline: 25 characters
- Text: 90 characters
- Recommended Aspect Ratio: 16:9, 1.33:1, 4:3
Facebook Ads
Facebook Link
- Recommended Upload Size: 1200×628 px
- Headline: 25 characters
- Text: 90 characters
- Link Description: 30 characters
Instagram Link
- Recommended Upload Size: 1080×1080 px
- Text: 300 characters
Facebook Carousel
- Recommended Upload Size: 600×600 px
- Headline: 40 characters
- Text: 90 characters
- Link Description: 20 characters
Page Likes Ad
- Recommended Upload Size: 1200×444 px
- Headline: 25 characters
- Text: 90 characters
Facebook Video Views Ad
- Recommended Aspect Ratio: 16:9, 1.33:1, 4:3
- Max File Size: 1.75 GB
- Max File Length: 45 min
- Headline: 25 characters
- Text: 90 characters
Instagram Video Views Ad
- Recommended Aspect Ratio: 1:1
- Max File Size: 30 MB
- Max File Length: 30 sec
- Headline: 25 characters
- Text: 125 characters
Facebook Page Post Event and Like Ad
- Text: 90 Characters
- Event Title: 25 Characters
- Image Aspect Ratio: 2:7:1
- Recommended Upload Size: 1200×450 px
- Event Header Image: 714×295 px
- Timeline News Feed Thumbnail Display: 470×174 px