FSC’s Social Media Campaign Successes | August 2014

From our President, McKenzie Coco’s “Women of the Year” nod, being chosen as the 2014 Big Strides in Small Business Award recipient, and all of the amazing campaign successes our clients, partners and team accomplished, August was quite the month at...

The Top 3 Changes To Your Twitter Timeline

If you’re beginning to feel like Twitter is inching closer and closer to becoming the next Facebook, you aren’t alone, but the social media platform is also stepping up their game in ways others haven’t. They’re working hard to increase user engagement, and it’s more...

FSC First Look: Instagram’s New Hyperlapse App

By now you’ve definitely heard that on Tuesday, Instagram launched Hyperlapse, a new app that makes it super easy to create high-quality time lapse videos on your phone. In true Instagram form, Hyperlapse is sleek, fun, and straightforward. When you open the app, you...

The #ALSIceBucketChallenge Dumps Millions Into Charity

They’ve flooded your Facebook, Twitter and Instagram feeds. You’ve waited anxiously to hear the sound of your name challenged. And have quite possibly heard the cries from at least one co-worker stating, “IF I SEE ONE MORE ICEBUCKET CHALLENGE I’M...

Review Site Strategy 101

How important is it to have a review site strategy? Let’s take the hotel industry for example. Many hotels average 500 reviews each year. Word-of-mouth advertising is really the law these day with tourism marketing. For hotels, social media is a great megaphone...

Behind the Scenes with Hotel Social Media Management

When we sign-on for social media, we are opening ourselves up to positive and negative criticism. And companies, especially, are faced with the responsibility of providing top-notch customer service to their prospective, current and past clients — because as a...