What I Learned at the 2013 PR News Digital Media Summit

Last week I attended the PR News Digital Media Summit in San Francisco. There were many influential members of the national interactive marketing media including community managers, social media strategists, editors and other smarty pants thought leaders. While it...

SEO Demystified: The Goldilocks Model

Social media offers unparalleled access to your customer. They have invited you into their conversations and there is a very fine line between engagement and spam. The same rules apply to SEO. Some questionable SEO practitioners will do just about anything to boost...

SEO Advice: How To Trick Google

There’s gotta be a trick to getting to the top of Google search results, right? If you can master the game, you can outsmart Google! Or not. Google makes about 500 changes a year to its search algorithm. Some are tiny and other are huge…Panda was huge....

3 Easy Ways to Improve Your Site’s SEO Today

A full overhaul of your SEO can seem like a huge undertaking. All it takes is the first step in the right direction to get you headed down the SEO path. Take a look at these three easy steps everyone can do to start improving their SEO right now. 1. Image tags...

How SEO and PR are Like Peanut Butter and Jelly

Like two great tastes that taste great together, SEO and PR are complimentary efforts that any online marketer should be taking advantage of these days. I recently caught some heat for calling search engine optimization the new public relations, and rightfully so. SEO...

7 Google Analytics Tips to Measure Success

Google Analytics is one of our favorite resources at FSC Interactive. It is a free tool used to track how users are getting to your website and what they are doing while they are there. Of course, overall traffic is always the first thing almost everyone looks at. But...