If you haven’t figured it out yet, time is of the essence when posting to your social media channels. Your Fans and Followers aren’t going to see your content if they aren’t online when you post. Of course every brand and business has a different online community. That’s why it’s so important to find the best posting times for your brand. But it doesn’t hurt to have a little help. Here is an infographic guideline for determining what the best practices are for social posting from Sure PayRoll.
There are a number of free tools to help you determine the optimal posting time for you by analyzing your community and their online activity. Such tools include, but are not limited to, Facebook Insights, Timing+ for Google+, and Tweriod for Twitter.
Here are a few bullet points for posting best practices from the infographic:
– Facebook: avoid posting before 8 a.m. or after 8 p.m.
– Twitter: Tweets with images result in 36% more clicks
– LinkedIn: you’ll have better success reaching people if you post between Tuesday and Thursday
– Pinterest: To reach those fashonistas, try posting Friday after 3 p.m.
– Tumblr: try posting on Friday evenings for optimal reach
– Google+: this channel has the fastest growing demographic of 45-54 year olds
Understanding the best time to post for your brand is just as important as figuring out when it is the worst time to post. With the help of the above mentioned free tools, you can apply the findings to your content sharing strategy. After some trial and error with the posting best practices, you should be able to develop a sense for the best times to reach your Fans.
Remember, the main goal is to find the optimal posting schedule to increase your reach organically and get your audience to engage when they are online.