Simply put, Latergram will be a game changer. I’m not talking about the kind of #latergram where you’re in bed posting photos from the night before because it was just too much of a rager to deal with such silliness at the time. No, I’m talking about a tool that will be revolutionary for social media marketers. Some have even said “life changing”.
Latergram will allow brands to plan and schedule their Instagram content in advance, which will do wonders for efficiency and implementing thoughtful strategy. Instead of having to wait until the perfect moment to post an Instagram photo in real time, you can anticipate it beforehand and ensure it goes out exactly when and how you want it to.
Not only can you use this app on your mobile phone, you can dive even deeper and manage it from your desktop. Wow. The preview of the desktop interface on the Latergram website shows a calendar where you can drag and drop photos already taken and optimized that are saved to a library to the date and time you want it to post.
Who knows all the possibilities Latergram will unveil once it officially launches and is available to the mass public. Will it include an insights feature similar to Facebook that shows the best times to post content according to when followers and users are most active? Quite possibly. In the meantime, you can use Statigram for that purpose to evaluate when your posts receive the most interactions from your community. The Statigram optimize feature will also show you how fast your community engages with your content and which filters garner the most interactions.
UPDATE: Check out our post Latergramme has Launched! for tips and tricks about how to use this handy app.
Behold: the future of Instagram publishing