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Mastering SEO: A Guide for Private High School Marketing
High schools face an interesting SEO challenge. The landscape is fiercely competitive. Your school is not just competing against other private schools; public institutions and alternative education options are all fighting for the same students. The complexity doesn't...
Remote Work Is How We Work
When I was first hired at FSC Interactive, in 2014, I was beyond excited. Everything I had read and heard up to that point was that FSC Interactive was a great place to work and they ran exceptional campaigns. Today, as I wrap up my 10th year at FSC, I still love...
The Problem with Digital Marketing
As a business owner, even with our own digital marketing, we often wonder: Is it working? Is it worth the investment? How do I know? If you are spending money on digital marketing, your agency or marketing professionals will discuss impressions (eyeballs on your ads),...
Guide to Creative Asset Best Practices On Google (PMax + Display)
*We interpreted the Google Help articles so you don’t have to: a guide to Google Ads creative assets. Importance of Effective Creative in Google Ads In the fast-paced world of digital advertising, crafting impactful, visually appealing, and structurally...
GA4 Auto-Migrated Audiences: How To Check and Rebuild
Auto-Migrated GA4 Audiences? You Might Want To Check on Those… July marks the official launch of GA4 and the sunset of Universal Analytics. In an effort to ease the transition for marketers and website owners, Google has offered various auto-migration tools. However,...
GA4 Thresholding Solutions for Smaller Websites
With the implementation of GA4 come new challenges in gathering accurate insights and driving informed decision-making. Data accuracy and completeness are crucial for pulling valuable insights out of data; unfortunately, for low-traffic websites, GA4 has introduced...
4 Commonly Used UA Reports and How to Find or Recreate Them in GA4
We're just a few weeks from the deadline when Universal Analytics will cease to collect data, and we will fully transition to Google Analytics 4. It is crucial that you start familiarizing yourself with GA4, exploring its interface and the various reports it offers....
5 Key Differences Between GA4 and Universal Analytics That Every AE Should Know
This blog post highlights five key differences between Google Analytics 4 (GA4) and Universal Analytics (UA) that marketing Account Executives (AEs) need to understand.
Is Google’s Performance Max Right for Your Business?
What is Performance Max? Performance Max is a relatively new ad format that allows users to create ads that use machine learning to automatically optimize for performance across Google’s advertising channels including search, display, YouTube, and more. Some of the...
Reaching an LGBT Target Audience with Facebook Ads
Reaching highly targeted communities is easy with Facebook ads. Learn how to reach the LGBT community on Facebook in 3 quick steps.
Auto Applied Recommendations (ARRs): Navigating Google’s Latest Changes
If you received an email from Google in the past few weeks that left you confused and concerned, you aren’t alone. On January 4th, Google sent an email alerting advertisers of a change to the remove redundant keywords recommendation and announced that starting January...
Writing for Facebook, Instagram, and Twitter – The Golden Rule for Each Social Media Platform
Social media is not a one-size-fits-all format. Each channel has a unique audience and calls for a specific tone for brands to take when interacting with users. And when it comes to copywriting, it’s especially important to keep each channel’s purpose in mind. Users...