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MYTH #3: Email marketing is no longer effective because people get so much of it. We get it. Nearly everyone can relate to this myth. But people don’t hate email. They just don’t want more junk mail. Email marketing is more than just pushing your brand to inboxes....

MYTH #4: No one clicks on Google Search Ads.   Everyone scrolls past them to the organic results. You may think so. But are you sure you know the difference? Research shows that 50% of users can’t tell the difference between a sponsored ad and an organic search result...

Digital marketing has grown rapidly in the past few years. Platforms have expanded, tools and tactics have evolved, and the ability to put your message where it counts has never been more achievable. But despite all this, there are persistent myths in the marketing...

MYTH #2: Use repetitive keywords on your website and create as many blogs and content pieces as you can so that you will show up in Google’s search results. Just a few years ago, Google loved keyword-packed marketing websites. But their algorithm has grown since then...

MYTH #5: As more marketing platforms and channels are created, you have to use them all to be successful. With so many digital marketing platforms available, it’s tempting to try and build your brand everywhere, all at once. But it’s not a requirement for success, and...