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The Best Way to Run a Social Media Contest is the Wrong Way
Some of you are probably reading this after searching online for the best ways to run social media contests or the best social media contest ideas. You’ve probably come across blog posts baiting you in with “The Top 5 Social Media Contests for Your Business,” or “10...
FSC’s Campaign Successes | June 2015
FSC June SuccessesThe lazy days of summer, who? Let's just say we'd feel like a fish out of water if we weren't busy diving in on exciting campaigns for our clients. While summer is definitely the time to hit the beach, the bayou and indulge in too many snoballs, it's...
Making the Most of LinkedIn? Check Out Our Checklist
We've rounded up some LinkedIn best practices to help you grow your network. From sharing a unique update (your connections want to know what you've been up to!) to commenting and liking on your connections' posts (it's all about sharing the love), you can grow your...
The Future Of Digital Marketing In 5 Questions (SMX Advanced 2015 Review)
The world of marketing is changing quickly, and that couldn’t have been more obvious than at last week's SMX Advanced. SMX Advanced is an annual SEO and SEM conference packed full of information that marketers, business owners and everyone in between can use to take...
FSC’s Campaign Successes | May 2015
SUCCESSES: May the Insights Be With YouAs the phrase "May the force be with you" has achieved cult status, Insights have earned the same at FSC. We believe in measurable results. Measure twice, act once. We look at what works to inform future success. Check out all of...
5 Tips to Crafting the Perfect Wedding Hashtag
Wedding season is in full swing! Future brides (and grooms) have been busy choosing color palettes, venues, cake flavors and centerpieces in an attempt to create a memorable experience for their closest family and friends. And if it wasn’t already stressful enough to...
The Do’s and Don’t’s of Online Video Content
So you've decided to add a little video content to your online marketing strategy. Smart choice, seeing as YouTube predicts that soon 90 percent of Internet traffic will be video. While anyone who's done a little research understands that video is going to be in high...
Quick and Easy Tools for Content Creation
Need to get creative with a piece of content, but don't have the time or skills for Photoshop? That's alright! We have some of FSC's favorite quick and easy tools for content creation listed for you here. When creating content, everyone comes across issues from time...
You Know About SEO, But What is SEM?
One of the most annoying things about online marketing is the acronyms. SEM, SEO, PPC, DSPs, GA, and CPC are just a few. Sometimes, I wonder if the industry does it because they want to make online marketing more confusing to the consumer. Well today, I want to give...
What to Look For in a Web Host
I know, not the most exciting topic but trust me, this one is pretty important.Imagine this. Your customer wants to learn something more about your business. Maybe they want to contact you. Or maybe even better, they want to buy something from you.But they can’t. Your...
Social Media for a Cause: Best Practices to Promote
Being a part of any conversation surrounding your cause is vital. When it comes to social media, many brands don’t realize the importance of having a social presence.So, how do you join, or even start, conversation about your cause on social media in a way that will...
Mobilegeddon: What You Need to Know About Google’s Mobile-Friendly Algorithm
Yesterday, April 21, marked a momentous occasion in the world of SEO and web design: the so-called "Mobilegeddon" means that from here on out, Google will prioritize mobile-friendly, responsive websites in mobile search. What does that mean for your website if it...